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Exam 8: Strategy Formulation and Implementation

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Question 71

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The marketing people at Bazza's Beer found that tastes of beer consumers in Thailand differed from those in Australia,causing the company to slightly modify its product exported to that company.Bazza's Beer is pursuing a(n) __________ strategy.

A) globalisation
B) internal-growth
C) functional-level
D) multidomestic
E) domestic

F) A) and B)
G) C) and D)

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Question 72

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A(n)_______________ company is present in many countries,but it encourages marketing,advertising and product design to be modified and adapted to the specific needs of each country.

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Question 73

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Strategy implementation is the administration and execution of the strategic plan.

Target customers have a defined set of needs and wants that the company has a strategy to serve more effectively than as competition.

List Porter's competitive forces.

List the five potential cooperative strategies available to the strategic manager.

Each of the following is one of the forces affecting industry competition,except:

A(n)_______________________________________ (two words)refers to the modification of product design and advertising strategies to suit the specific needs of individual countries.

____________ are becoming increasingly popular as organisations in all industries join with other organisations to promote innovation,expand markets and pursue joint goals.

The question,'How do we support the business-level competitive strategy?' concerns ______________________________________ (two words)strategy.

List the four components of a SWOT analysis.

A(n) __________ has a unique business mission,product line,competitors and markets relative to other SBUs in the organisation.

According to the BCG matrix,a _________________ has a large market share in a rapidly growing industry.

The condition that exists in an organisation where its parts interact to produce an effect that is greater than the sum of the parts acting alone is known as:

____________________ (two words)is the set of decisions and actions used to formulate and implement strategies that will provide a competitively superior fit between the organisation and its environment so as to achieve organisational goals.

The stage of strategic management that involves the planning and decision making which then lead to the establishment of organisational goals is known as strategy implementation.

The plan of action that prescribes resource allocation and other activities for dealing with the environment and helping the organisation attain its goals is known as a:

Which of the following is not one of Porter's competitive forces?

List the variables by which the BCG Matrix is constructed