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Exam 12: Sales Promotions

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Question 61

Multiple Choice

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Cash returns on hard goods, such as appliances and electronics, are:

A) refunds.
B) rebates.
C) bounce-back coupons.
D) premiums.

E) A) and D)
F) A) and B)

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Question 62

True/False

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Slotting fees are funds charged by retailers to stock new products.

A) True
B) False

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Question 63

Multiple Choice

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Which of these can be used by retailers to always have one brand on sale while others are off-deal?

When a manufacturer offers to pay part of the cost of a retail advertising campaign, it is:

When provided with an offer of a 10 percent discount to purchase electronic calculators within the next 30 days, Target buys extra calculators to take advantage of the price discount. Target will offer the calculator to consumers at a discount during the special sale, but then have additional calculators to sell when the sale is over. This is an example of:

Price-offs can encourage customers to switch brands in brand parity situations or when the consumer has a high level of brand loyalty to another brand.

Which of the following is related to the actual attractiveness of a prize in a contest?

Rewards given to channel members such as brokers, retail salespeople, and others as prizes for winning a contest are known as:

To be successful, a price-off should feature a monetary appeal to consumers and provide consumers with an immediate reward.

In a trade show, a buyer who is trying to solve a specific problem with a product choice is a(n) :

Trade allowances include all of the following except:

A Star Wars action figure given when a customer buys a Whopper meal at Burger King is a(n) ________ premium.

Funds paid to retailers by manufacturers to stock new products are:

A major advantage of using the internet for a contest is that individuals can participate in the contest for its intrinsic value.

Instant redemption coupons are a form of direct sampling.

Intercompany tie-ins are the promotion of two different products from the same company using one consumer promotion.

When a cash register triggers a coupon for a product, it is called a ________ coupon.

A consumer who makes a purchase decision based on price is:

Hershey has both a coupon and an entry form for a sweepstakes in an advertisement. This is an example of a(n) :

One reason retailers use slotting fees is that retailers must spend money to add new products to their inventory.