Question 1

In Australia, Campbell's responded to consumer concerns about their health by introducing a line of reduced sodium soups made with natural sea salt.This illustrates a change in the __________ for Campbell's.

Accepted Answer

A)  marketing mix
B)  marketing environment
C)  marketing concept
D)  marketing task
E)  product conceptF) A) and D)
G) A) and C)

Question 2

__________ marketing plans hinges on coordination of marketing activities, motivation of marketing personnel and effective communication within the marketing unit.

Accepted Answer

A)  Implementing
B)  Designing
C)  Organising
D)  Creating
E)  Strategically planningF) None of the above
G) D) and E)

Question 3

Marketing activities:

Accepted Answer

A)  are aimed at persuading customers through advertising.
B)  involve mainly distribution and promotion decisions.
C)  and selling activities are basically the same.
D)  are important only when a firm is developing new products or entering new markets.
E)  help sell an organisation's products and generate financial resources for the firm.F) B) and E)
G) D) and E)

Question 4

In the expanded marketing mix, which variable refers to the human element of the product?

Accepted Answer

A)  Physical evidence
B)  Processes
C)  Promotion
D)  People
E)  PriceF) B) and E)
G) B) and D)

Question 5

The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and:

Accepted Answer

A)  increase market share.
B)  increase sales.
C)  achieve the organisation's goals.
D)  produce high-quality products.
E)  coordinate its activities to increase production.F) A) and B)
G) A) and C)

Question 6

The marketing concept is:

Accepted Answer

A)  a managerial philosophy.
B)  synonymous with exchange.
C)  a component of the marketing mix.
D)  a function of the marketing environment.
E)  focused solely on satisfying customer objectives.F) A) and C)
G) D) and E)

Question 7

The marketing environment is best described as being:

Accepted Answer

A)  composed of controllable variables.
B)  composed of variables independent of one another.
C)  an indirect influence on the performance of marketing activities.
D)  one that can fluctuate quickly and dramatically.
E)  slow, with infrequent fluctuations.F) B) and E)
G) A) and D)

Question 8

The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments.

Accepted Answer

A) True 
 B)False

Question 9

A mid-level manager has tried for years to get his company to adopt a marketing orientation.Although many in the company are receptive to his ideas, it is unlikely that the company will ever truly become marketing-oriented without:

Accepted Answer

A)  the support of competitors.
B)  changes in government regulations.
C)  increases in tariffs on foreign products.
D)  the support of executives, managers, and customers.
E)  the consent of assembly-line workers.F) B) and D)
G) A) and E)

Question 10

The marketing concept is a philosophy that an organisation should employ to satisfy customers' needs while achieving the overall goals of the organisation.

Accepted Answer

A) True 
 B)False

Question 11

Marketing activities are:

Accepted Answer

A)  used by organisations of all sizes, including non-profit organisations and government agencies.
B)  limited to use by larger for-profit and non-profit organisations.
C)  implemented only to increase profits for the organisation and to expand the scope of its customer base.
D)  used by all types and sizes of businesses, except non-profit organisations.
E)  used mostly by small businesses and small non-profit organisations.F) A) and B)
G) None of the above

Question 12

Define the term marketing management, and describe its four major components.

Accepted Answer

Marketing management is the process of p...

Question 13

According to the marketing concept, an organisation should try:

Accepted Answer

A)  to consider short-run objectives and cash flow needs before developing new products.
B)  to define its business as 'making a product'.
C)  to provide products that satisfy customers' needs and allow the organisation to achieve its goals.
D)  to put most of its emphasis on marketing activities and be less concerned with finance, accounting and personnel.
E)  to view selling activities as the major means of increasing profits.F) B) and D)
G) D) and E)

Question 14

The marketing concept stresses that an organisation can best achieve its objectives by being customer-oriented.

Accepted Answer

A) True 
 B)False

Question 15

A target market can only be defined by demographics.

Accepted Answer

A) True 
 B)False

Question 16

Marketing management is defined as a process of:

Accepted Answer

A)  maintaining an appropriate and efficient marketing mix for a target market.
B)  establishing performance standards and evaluating actual performances against these standards.
C)  providing products that satisfy customers' needs through a coordinated set of activities.
D)  facilitating satisfying exchanges between an organisation and its customers.
E)  planning, organising, implementing and controlling marketing activities to facilitate exchanges effectively and efficiently.F) A) and C)
G) A) and B)

Question 17

The marketing concept is a management philosophy, not a second definition of marketing.

Accepted Answer

A) True 
 B)False

Question 18

Customer relationship management focuses on using __________ about customers to create marketing strategies.

Accepted Answer

A)  internal communications
B)  information
C)  purchasing power insights
D)  marketing mix knowledge
E)  implementation knowledgeF) A) and B)
G) A) and C)

Question 19

What is meant by the term marketing environment and how might it affect the marketing mix?

Accepted Answer

The marketing environment refers to the ...

Question 20

Those constituents who have a stake in some aspect of an organisation's products, operations, markets, industry and outcomes are known as:

Accepted Answer

A)  shareholders.
B)  stakeholders.
C)  customers.
D)  target markets.
E)  marketers.F) A) and C)
G) B) and E)

Exam 1: Key Concepts in Marketing

The marketing concept is:

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Those constituents who have a stake in some aspect of an organisation's products, operations, markets, industry and outcomes are known as:

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Marketing management is defined as a process of:

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A target market can only be defined by demographics.

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In the expanded marketing mix, which variable refers to the human element of the product?

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__________ marketing plans hinges on coordination of marketing activities, motivation of marketing personnel and effective communication within the marketing unit.

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The marketing concept is a management philosophy, not a second definition of marketing.

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Marketing activities are:

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The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments.

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The marketing environment is best described as being:

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What is meant by the term marketing environment and how might it affect the marketing mix?

Correct AnswerAnswered by ExamLex AIThe marketing environment refers to the ...View AnswerShow Answer

The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and:

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According to the marketing concept, an organisation should try:

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The marketing concept is a philosophy that an organisation should employ to satisfy customers' needs while achieving the overall goals of the organisation.

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Marketing activities:

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Customer relationship management focuses on using __________ about customers to create marketing strategies.

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In Australia, Campbell's responded to consumer concerns about their health by introducing a line of reduced sodium soups made with natural sea salt.This illustrates a change in the __________ for Campbell's.

Correct AnswerverifiedShow Answer

A mid-level manager has tried for years to get his company to adopt a marketing orientation.Although many in the company are receptive to his ideas, it is unlikely that the company will ever truly become marketing-oriented without:

Correct AnswerverifiedShow Answer

The marketing concept stresses that an organisation can best achieve its objectives by being customer-oriented.

Correct AnswerverifiedShow Answer

Define the term marketing management, and describe its four major components.

Correct AnswerAnswered by ExamLex AIMarketing management is the process of p...View AnswerShow Answer

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The marketing environment refers to the ...
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Answered by ExamLex AI
Marketing management is the process of p...
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